The strategic decision

Buy or build resale?

Two paths to the same destination. Here's what each one looks like, stop by stop.

Partner with mentaLive in weeks · revenue from day one
Weeks 1–3Already live, processing real transactions.
Months 1–6Ruleset, Operations and Profit Engines already running under your brand.
Months 6–9Liquidity and pricing already optimizing in real time.
End of Year 1Calculating…
Years 2–5Zero maintenance cost on your side. Revenue keeps growing.
Build in-houseMonths of build · years of maintenance
Weeks 1–3Scoping the build. Zero code, zero revenue.
Months 1–6Building the hard parts: ownership transfer, fraud, KYC/AML, payments, tax.
Months 6–9Cold-start risk: few listings, few sales, sellers dropping off.
End of Year 1Calculating…
Years 2–5~180 dev-days a year, just to keep it running.
Run your own numbers

What does buy vs. build
actually cost you?

Enter your ticketing business' scale. Everything else is pre-filled with menta's benchmark assumptions. Open "Adjust assumptions" to change any of them.

Your business

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Extra gross revenue with menta, over 5 years

Build: time to launch
menta: time to launch
Build in-house With menta
View year-by-year breakdown
YearBuildMentaExtraDiff.
Adjust assumptions
Market & secondary pricing
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Fees & tax
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Build in-house scenario
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Partner with menta scenario
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Model mirrors menta's Buy vs Build 5-year financial model: primary GMV → secondary listings → sell-through → gross service fees → revenue split, net of build/maintenance costs. Illustrative, not a guarantee. Talk to us for a tailored analysis.

The product

One integration.
A complete resale operating system.

menta delivers enterprise-grade, white-label, platform-native resale infrastructure. Official fan-to-fan resale runs entirely inside your platform: your brand, your rules, your data.

White-label means your fans never see us.

Resale lives inside your checkout, your event pages and your user accounts, under your brand and UX from end to end. menta powers the engine behind it: the same screen, two realities. Your fans see your platform. You see a complete resale operation running itself.

Your platformmenta · white-label
Same screen. Your brand. Our engine.

Resale Engine

Listing, matching and executing fan-to-fan transactions inside your primary checkout, event pages and user accounts.

Ruleset Engine

Price caps and floors, eligibility, resale windows and market-specific logic, enforced automatically per country, venue, promoter or ticket type.

KYC / AML
Tax
Market rules

Compliance Engine

Regulatory context across jurisdictions, with KYC/AML, tax handling and market rules embedded in the flow, not layered on later.

Profit Engine

Revenue capture through resale commissions and additional lifecycle ticket value, shared under a model that is profitable from day one.

Behind the scenes, menta runs the operation: pay-ins and payouts, settlement, fraud prevention, dispute handling, ownership transfers and ticket reissuance. You run the ticketing platform. We run resale operations.

Common questions

Before you decide

Doesn't building in-house give us more control?+

You keep more of the fee share, but you also own every edge case permanently: fraud, KYC/AML, payouts, tax, disputes. With menta you keep your rules, your brand and your data; we own the operational complexity.

Isn't partnering more expensive long-term?+

Run the numbers above. Build costs compound every year in dev time and maintenance; menta's revenue share is usually offset by faster launch, higher sell-through, and near-zero ongoing engineering cost.

How fast can we actually go live?+

Most teams go live in a few weeks. We connect through a lightweight, API-first architecture that sits alongside your existing stack, with no rebuild required.

What exactly does menta handle for us?+

Pay-ins and payouts, KYC/AML, fraud prevention, compliance across markets, and the rules and pricing engine. All white-label, inside your platform.

Get in contact

Ready to run official resale inside your ticketing platform?

menta integrates into your platform in days. You define the rules, pricing logic and compliance requirements. We handle the rest.

Start integrating menta