Two paths to the same destination. Here's what each one looks like, stop by stop.
menta is live in about four weeks and runs the whole operation. Building in-house means roughly a year before launch, then ongoing maintenance.
A light technical integration on your side (a few weeks). From then on you're live: events active, transactions flowing, revenue coming in. menta runs pay-ins, payouts, settlement, fraud and compliance. You operate nothing.
Hover or tap each phase to see what it involves.
Enter your ticketing business' scale. Everything else is pre-filled with menta's benchmark assumptions. Open "Adjust assumptions" to change any of them.
Extra gross revenue with menta, over 5 years
| Year | Build | Menta | Extra | Diff. |
|---|
Model mirrors menta's Buy vs Build 5-year financial model: primary GMV → secondary listings → sell-through → gross service fees → revenue split, net of build/maintenance costs. Illustrative, not a guarantee. Talk to us for a tailored analysis.
menta delivers enterprise-grade, white-label, platform-native resale infrastructure. Official fan-to-fan resale runs entirely inside your platform: your brand, your rules, your data.
Resale lives inside your checkout, your event pages and your user accounts, under your brand and UX from end to end. menta powers the engine behind it: the same screen, two realities. Your fans see your platform. You see a complete resale operation running itself.
A fully white-label secondary market inside your platform. Fans buy and resell verified, official tickets without ever leaving your brand. Per-event markets you control end to end.
The resale volume, the fans and the data all stay inside your ecosystem instead of leaking to external channels.
AI-driven pricing, dynamic market management and demand generation keep the market liquid and optimized in real time.
You never have to tune pricing or chase liquidity by hand. The market optimizes itself as demand moves.
Price caps and floors, eligibility, resale windows and local compliance, assigned automatically by event metadata: country, venue, promoter, ticket type.
Rules don't scale when they're manual. Rulesets do. Your policy is enforced automatically at any volume.
Pay-ins and payouts in any currency, invoicing and tax, KYC/AML, fraud and chargeback blocking, refunds and disputes, all run by menta.
The hardest, riskiest part of resale is the operation. You run the ticketing platform; we run all of it.
Behind the scenes, menta runs the operation: pay-ins and payouts, settlement, fraud prevention, dispute handling, ownership transfers and ticket reissuance. You run the ticketing platform. We run resale operations.
Resale isn't a feature you ship once. It's an operation that never stops. Build it yourself and it becomes your team's problem forever. With menta, none of it is yours to own.
A production-grade resale system takes years, not sprints, and an MVP that works for a few events rarely survives real demand.
menta is live in weeks, already battle-tested.In-house resale means continuous development, fixes and rework, with engineers tied up on resale instead of your core product.
Maintenance and upkeep are entirely ours.Pay-ins, payouts, settlement, invoicing and tax across currencies and jurisdictions each demand specialised oversight.
The Operations Engine handles it end to end.Home-grown systems buckle at sell-outs and demand spikes, exactly when it matters most.
Infrastructure proven at enterprise volume.A resale market needs constant tuning to stay liquid and priced right, or listings stall and sellers leave.
The Revenue Engine optimizes it in real time.KYC/AML, tax, price caps and audit trails differ by market and keep changing, and the liability lands on the platform.
Compliance is embedded and kept current.| Building in-house | With menta | |
|---|---|---|
| Time to launch | 6–12 months to a basic MVP | Live in about 4 weeks |
| Your team's focus | Stuck building and maintaining resale | Free to work on your core product |
| Maintenance | Continuous dev, fixes and rework | Fully managed by menta |
| Money & risk | Payments, fraud and chargebacks on you | Run and absorbed by menta |
| Compliance & tax | Multi-jurisdiction complexity you own | Built into the engine, kept current |
| Scale & reliability | Breaks under real demand | Battle-tested at enterprise volume |
| Cost | High and open-ended | Revenue share, profitable from day one |
Unmanaged resale already is cannibalisation: revenue, data and control leak to external channels today. Integrated resale doesn't create new speculative supply; it replaces that leakage with governed transactions. With guardrails (activation after sell-out, price floors and caps, resale windows, eligibility), operators typically see the opposite: liquidity raises buyer confidence and primary conversion often improves.
Not when it's configured properly. Granular control by category lets you block resale for specific tiers, require identity verification, limit price bands, allow nominative transfers only, or offer official upgrades instead of open resale. Done right, integrated resale reinforces category governance rather than diluting it.
You keep more of the fee share, but you also own every edge case forever: fraud, KYC/AML, payouts, tax, disputes, and the roadmap to keep it all current. With menta you keep your rules, your brand and your data; we own the operational complexity.
Within a month. We connect through a lightweight, API-first architecture that sits alongside your existing stack, with no rebuild required. Building the same thing in-house takes up to a year before you process a single resale.
menta does. We manage chargebacks, disputes and settlement risk on the resale flow, so the financial and operational exposure doesn't land on your team. Fraud monitoring runs continuously across accounts, events and payment flows.
Pay-ins and payouts, settlement, KYC/AML, tax and invoicing, fraud and chargeback management, refunds and disputes, ownership transfers and ticket reissuance, plus the rules and pricing engines. All white-label, inside your platform.
menta integrates into your platform in days. You define the rules, pricing logic and compliance requirements. We handle the rest.
Start integrating menta